Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
49BBE3
RGB
73, 187, 227
HSL
196, 73%, 59%
HSB
196, 68%, 89%
CMYK
68, 18, 0, 11
LAB
71, -24, -30
LCH
71, 38, 232
OKLCH
0.74, 0.12, 225
XYZ
34, 42, 79
LUV
71, -43, -44
HWB
196, 29%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.