Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
49D1FA
RGB
73, 209, 250
HSL
194, 95%, 63%
HSB
194, 71%, 98%
CMYK
71, 16, 0, 2
LAB
78, -28, -32
LCH
78, 42, 228
OKLCH
0.80, 0.13, 222
XYZ
43, 54, 99
LUV
78, -49, -46
HWB
194, 29%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.