Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
4A2005
RGB
74, 32, 5
HSL
23, 87%, 15%
HSB
23, 93%, 29%
CMYK
0, 57, 93, 71
LAB
18, 19, 25
LCH
18, 31, 53
OKLCH
0.30, 0.07, 49
XYZ
3, 3, 0
LUV
18, 29, 15
HWB
23, 2%, 71%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.