Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
4A4491
RGB
74, 68, 145
HSL
245, 36%, 42%
HSB
245, 53%, 57%
CMYK
49, 53, 0, 43
LAB
33, 19, -43
LCH
33, 47, 294
OKLCH
0.43, 0.12, 284
XYZ
10, 8, 28
LUV
33, -2, -58
HWB
245, 27%, 43%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.