Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4A607B
RGB
74, 96, 123
HSL
213, 25%, 39%
HSB
213, 40%, 48%
CMYK
40, 22, 0, 52
LAB
40, -3, -18
LCH
40, 18, 261
OKLCH
0.48, 0.05, 254
XYZ
11, 11, 20
LUV
40, -11, -24
HWB
213, 29%, 52%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.