Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4A6781
RGB
74, 103, 129
HSL
208, 27%, 40%
HSB
208, 43%, 51%
CMYK
43, 20, 0, 49
LAB
42, -5, -18
LCH
42, 19, 253
OKLCH
0.50, 0.05, 246
XYZ
12, 13, 23
LUV
42, -14, -24
HWB
208, 29%, 49%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.