Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4A6789
RGB
74, 103, 137
HSL
212, 30%, 41%
HSB
212, 46%, 54%
CMYK
46, 25, 0, 46
LAB
42, -4, -22
LCH
42, 23, 261
OKLCH
0.51, 0.06, 253
XYZ
12, 13, 26
LUV
42, -14, -31
HWB
212, 29%, 46%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.