Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4A6793
RGB
74, 103, 147
HSL
216, 33%, 43%
HSB
216, 50%, 58%
CMYK
50, 30, 0, 42
LAB
43, -1, -28
LCH
43, 28, 268
OKLCH
0.51, 0.08, 259
XYZ
13, 13, 29
LUV
43, -14, -39
HWB
216, 29%, 42%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.