Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4A697D
RGB
74, 105, 125
HSL
204, 26%, 39%
HSB
204, 41%, 49%
CMYK
41, 16, 0, 51
LAB
43, -7, -15
LCH
43, 17, 243
OKLCH
0.50, 0.05, 237
XYZ
12, 13, 21
LUV
43, -15, -20
HWB
204, 29%, 51%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.