Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4A6DA1
RGB
74, 109, 161
HSL
216, 37%, 46%
HSB
216, 54%, 63%
CMYK
54, 32, 0, 37
LAB
45, -1, -32
LCH
45, 32, 268
OKLCH
0.53, 0.09, 258
XYZ
15, 15, 36
LUV
45, -16, -47
HWB
216, 29%, 37%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.