Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4A709A
RGB
74, 112, 154
HSL
212, 35%, 45%
HSB
212, 52%, 60%
CMYK
52, 27, 0, 40
LAB
46, -4, -27
LCH
46, 28, 261
OKLCH
0.53, 0.08, 252
XYZ
14, 15, 33
LUV
46, -18, -39
HWB
212, 29%, 40%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.