Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4A72A7
RGB
74, 114, 167
HSL
214, 39%, 47%
HSB
214, 56%, 65%
CMYK
56, 32, 0, 35
LAB
47, -2, -33
LCH
47, 33, 266
OKLCH
0.55, 0.09, 256
XYZ
16, 16, 39
LUV
47, -18, -48
HWB
214, 29%, 35%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.