Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4A747C
RGB
74, 116, 124
HSL
190, 25%, 39%
HSB
190, 40%, 49%
CMYK
40, 6, 0, 51
LAB
46, -14, -9
LCH
46, 16, 215
OKLCH
0.53, 0.05, 211
XYZ
13, 15, 21
LUV
46, -20, -11
HWB
190, 29%, 51%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.