Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4A7AC8
RGB
74, 122, 200
HSL
217, 53%, 54%
HSB
217, 63%, 78%
CMYK
63, 39, 0, 22
LAB
51, 2, -46
LCH
51, 46, 273
OKLCH
0.58, 0.13, 260
XYZ
20, 20, 57
LUV
51, -21, -70
HWB
217, 29%, 22%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.