Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4A7BB7
RGB
74, 123, 183
HSL
213, 43%, 50%
HSB
213, 60%, 72%
CMYK
60, 33, 0, 28
LAB
50, -3, -37
LCH
50, 37, 266
OKLCH
0.58, 0.11, 254
XYZ
18, 19, 47
LUV
50, -21, -55
HWB
213, 29%, 28%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.