Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4A7C8D
RGB
74, 124, 141
HSL
195, 31%, 42%
HSB
195, 48%, 55%
CMYK
48, 12, 0, 45
LAB
49, -14, -15
LCH
49, 20, 227
OKLCH
0.56, 0.06, 222
XYZ
15, 18, 28
LUV
49, -23, -19
HWB
195, 29%, 45%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.