Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4A7FA4
RGB
74, 127, 164
HSL
205, 38%, 47%
HSB
205, 55%, 64%
CMYK
55, 23, 0, 36
LAB
51, -10, -26
LCH
51, 28, 249
OKLCH
0.58, 0.08, 241
XYZ
17, 19, 38
LUV
51, -23, -36
HWB
205, 29%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.