Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4A849D
RGB
74, 132, 157
HSL
198, 36%, 45%
HSB
198, 53%, 62%
CMYK
53, 16, 0, 38
LAB
52, -14, -20
LCH
52, 24, 234
OKLCH
0.58, 0.07, 228
XYZ
17, 20, 35
LUV
52, -25, -27
HWB
198, 29%, 38%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.