Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4A86CA
RGB
74, 134, 202
HSL
212, 55%, 54%
HSB
212, 63%, 79%
CMYK
63, 34, 0, 21
LAB
54, -4, -42
LCH
54, 42, 265
OKLCH
0.61, 0.12, 253
XYZ
22, 23, 59
LUV
54, -25, -63
HWB
212, 29%, 21%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.