Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4A86D3
RGB
74, 134, 211
HSL
214, 61%, 56%
HSB
214, 65%, 83%
CMYK
65, 36, 0, 17
LAB
55, -1, -46
LCH
55, 46, 268
OKLCH
0.62, 0.13, 256
XYZ
23, 23, 65
LUV
55, -25, -70
HWB
214, 29%, 17%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.