Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4A89BF
RGB
74, 137, 191
HSL
208, 48%, 52%
HSB
208, 61%, 75%
CMYK
61, 28, 0, 25
LAB
55, -8, -35
LCH
55, 36, 257
OKLCH
0.61, 0.11, 246
XYZ
21, 23, 53
LUV
55, -26, -52
HWB
208, 29%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.