Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4A91C6
RGB
74, 145, 198
HSL
206, 52%, 53%
HSB
206, 63%, 78%
CMYK
63, 27, 0, 22
LAB
57, -11, -35
LCH
57, 36, 253
OKLCH
0.63, 0.11, 243
XYZ
23, 26, 57
LUV
57, -29, -52
HWB
206, 29%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.