Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4A94CA
RGB
74, 148, 202
HSL
205, 55%, 54%
HSB
205, 63%, 79%
CMYK
63, 27, 0, 21
LAB
58, -11, -35
LCH
58, 37, 253
OKLCH
0.64, 0.11, 243
XYZ
24, 27, 60
LUV
58, -30, -53
HWB
205, 29%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.