Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4A97CA
RGB
74, 151, 202
HSL
204, 55%, 54%
HSB
204, 63%, 79%
CMYK
63, 25, 0, 21
LAB
59, -13, -34
LCH
59, 36, 250
OKLCH
0.65, 0.11, 240
XYZ
25, 28, 60
LUV
59, -31, -50
HWB
204, 29%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.