Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4AA0CB
RGB
74, 160, 203
HSL
200, 55%, 54%
HSB
200, 64%, 80%
CMYK
64, 21, 0, 20
LAB
62, -17, -30
LCH
62, 35, 241
OKLCH
0.67, 0.10, 233
XYZ
26, 31, 61
LUV
62, -34, -44
HWB
200, 29%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.