Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4AA2D4
RGB
74, 162, 212
HSL
202, 62%, 56%
HSB
202, 65%, 83%
CMYK
65, 24, 0, 17
LAB
63, -16, -34
LCH
63, 37, 245
OKLCH
0.68, 0.11, 237
XYZ
28, 32, 67
LUV
63, -34, -50
HWB
202, 29%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.