Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4AA3E0
RGB
74, 163, 224
HSL
204, 71%, 58%
HSB
204, 67%, 88%
CMYK
67, 27, 0, 12
LAB
64, -13, -39
LCH
64, 42, 252
OKLCH
0.69, 0.12, 242
XYZ
29, 33, 75
LUV
64, -34, -60
HWB
204, 29%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.