Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4AA9FA
RGB
74, 169, 250
HSL
208, 95%, 64%
HSB
208, 70%, 98%
CMYK
70, 32, 0, 2
LAB
66, -9, -49
LCH
66, 50, 260
OKLCH
0.71, 0.15, 248
XYZ
34, 37, 96
LUV
66, -35, -77
HWB
208, 29%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.