Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4AABDC
RGB
74, 171, 220
HSL
200, 68%, 58%
HSB
200, 66%, 86%
CMYK
66, 22, 0, 14
LAB
66, -18, -34
LCH
66, 38, 242
OKLCH
0.70, 0.12, 234
XYZ
30, 36, 73
LUV
66, -37, -50
HWB
200, 29%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.