Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4AADD6
RGB
74, 173, 214
HSL
198, 63%, 56%
HSB
198, 65%, 84%
CMYK
65, 19, 0, 16
LAB
66, -20, -30
LCH
66, 36, 236
OKLCH
0.71, 0.11, 229
XYZ
30, 36, 69
LUV
66, -38, -44
HWB
198, 29%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.