Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4AAEE9
RGB
74, 174, 233
HSL
202, 78%, 60%
HSB
202, 68%, 91%
CMYK
68, 25, 0, 9
LAB
67, -16, -39
LCH
67, 42, 248
OKLCH
0.72, 0.13, 238
XYZ
33, 38, 83
LUV
67, -38, -59
HWB
202, 29%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.