Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4AB4E6
RGB
74, 180, 230
HSL
199, 76%, 60%
HSB
199, 68%, 90%
CMYK
68, 22, 0, 10
LAB
69, -20, -35
LCH
69, 40, 240
OKLCH
0.73, 0.12, 232
XYZ
33, 40, 81
LUV
69, -40, -52
HWB
199, 29%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.