Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4ABBDF
RGB
74, 187, 223
HSL
194, 70%, 58%
HSB
194, 67%, 87%
CMYK
67, 16, 0, 13
LAB
71, -25, -28
LCH
71, 37, 229
OKLCH
0.74, 0.11, 223
XYZ
34, 42, 76
LUV
71, -43, -40
HWB
194, 29%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.