Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4ACFFB
RGB
74, 207, 251
HSL
195, 96%, 64%
HSB
195, 71%, 98%
CMYK
71, 18, 0, 2
LAB
77, -27, -33
LCH
77, 42, 231
OKLCH
0.80, 0.13, 224
XYZ
43, 53, 99
LUV
77, -48, -48
HWB
195, 29%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.