Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
4B1968
RGB
75, 25, 104
HSL
278, 61%, 25%
HSB
278, 76%, 41%
CMYK
28, 76, 0, 59
LAB
20, 34, -36
LCH
20, 50, 313
OKLCH
0.33, 0.13, 310
XYZ
6, 3, 13
LUV
20, 13, -43
HWB
278, 10%, 59%
Pantone
2685 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.