Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4B809D
RGB
75, 128, 157
HSL
201, 35%, 45%
HSB
201, 52%, 62%
CMYK
52, 18, 0, 38
LAB
51, -12, -21
LCH
51, 25, 241
OKLCH
0.57, 0.07, 234
XYZ
17, 19, 35
LUV
51, -23, -30
HWB
201, 29%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.