Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4B86BF
RGB
75, 134, 191
HSL
209, 48%, 52%
HSB
209, 61%, 75%
CMYK
61, 30, 0, 25
LAB
54, -6, -36
LCH
54, 37, 260
OKLCH
0.61, 0.11, 249
XYZ
21, 22, 52
LUV
54, -25, -54
HWB
209, 29%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.