Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4B93EA
RGB
75, 147, 234
HSL
213, 79%, 61%
HSB
213, 68%, 92%
CMYK
68, 37, 0, 8
LAB
59, -2, -52
LCH
59, 52, 268
OKLCH
0.66, 0.15, 255
XYZ
28, 28, 82
LUV
59, -28, -80
HWB
213, 29%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.