Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4B98CE
RGB
75, 152, 206
HSL
205, 57%, 55%
HSB
205, 64%, 81%
CMYK
64, 26, 0, 19
LAB
60, -12, -35
LCH
60, 37, 251
OKLCH
0.65, 0.11, 242
XYZ
25, 28, 63
LUV
60, -31, -53
HWB
205, 29%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.