Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4B99BC
RGB
75, 153, 188
HSL
199, 46%, 52%
HSB
199, 60%, 74%
CMYK
60, 19, 0, 26
LAB
59, -17, -26
LCH
59, 31, 237
OKLCH
0.65, 0.09, 230
XYZ
23, 28, 52
LUV
59, -32, -37
HWB
199, 29%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.