Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4B99DA
RGB
75, 153, 218
HSL
207, 66%, 57%
HSB
207, 66%, 85%
CMYK
66, 30, 0, 15
LAB
60, -9, -41
LCH
60, 42, 257
OKLCH
0.66, 0.12, 246
XYZ
27, 29, 71
LUV
60, -31, -62
HWB
207, 29%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.