Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4B9BBF
RGB
75, 155, 191
HSL
199, 48%, 52%
HSB
199, 61%, 75%
CMYK
61, 19, 0, 25
LAB
60, -17, -27
LCH
60, 32, 237
OKLCH
0.65, 0.09, 230
XYZ
24, 29, 54
LUV
60, -33, -38
HWB
199, 29%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.