Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4BAEF2
RGB
75, 174, 242
HSL
204, 87%, 62%
HSB
204, 69%, 95%
CMYK
69, 28, 0, 5
LAB
67, -13, -43
LCH
67, 45, 253
OKLCH
0.72, 0.14, 242
XYZ
34, 38, 90
LUV
67, -37, -67
HWB
204, 29%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.