Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4BB4E4
RGB
75, 180, 228
HSL
199, 74%, 59%
HSB
199, 67%, 89%
CMYK
67, 21, 0, 11
LAB
69, -20, -34
LCH
69, 39, 239
OKLCH
0.73, 0.12, 231
XYZ
33, 40, 79
LUV
69, -40, -50
HWB
199, 29%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.