Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4BB5E2
RGB
75, 181, 226
HSL
198, 72%, 59%
HSB
198, 67%, 89%
CMYK
67, 20, 0, 11
LAB
69, -21, -32
LCH
69, 38, 237
OKLCH
0.73, 0.12, 229
XYZ
33, 40, 78
LUV
69, -40, -47
HWB
198, 29%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.