Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4BB9FB
RGB
75, 185, 251
HSL
203, 96%, 64%
HSB
203, 70%, 98%
CMYK
70, 26, 0, 2
LAB
71, -16, -43
LCH
71, 46, 249
OKLCH
0.75, 0.14, 239
XYZ
38, 43, 98
LUV
71, -40, -66
HWB
203, 29%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.