Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4BBAF7
RGB
75, 186, 247
HSL
201, 91%, 63%
HSB
201, 70%, 97%
CMYK
70, 25, 0, 3
LAB
71, -18, -40
LCH
71, 44, 246
OKLCH
0.75, 0.13, 237
XYZ
37, 43, 94
LUV
71, -41, -61
HWB
201, 29%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.