Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4BBBE7
RGB
75, 187, 231
HSL
197, 76%, 60%
HSB
197, 68%, 91%
CMYK
68, 19, 0, 9
LAB
71, -23, -32
LCH
71, 39, 235
OKLCH
0.75, 0.12, 228
XYZ
35, 43, 82
LUV
71, -42, -47
HWB
197, 29%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.