Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4BCAEF
RGB
75, 202, 239
HSL
194, 84%, 62%
HSB
194, 69%, 94%
CMYK
69, 15, 0, 6
LAB
76, -27, -29
LCH
76, 40, 227
OKLCH
0.78, 0.12, 221
XYZ
40, 50, 89
LUV
76, -47, -42
HWB
194, 29%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.