Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
4C0408
RGB
76, 4, 8
HSL
357, 90%, 16%
HSB
357, 95%, 30%
CMYK
0, 95, 89, 70
LAB
14, 32, 19
LCH
14, 37, 30
OKLCH
0.27, 0.10, 25
XYZ
3, 2, 0
LUV
14, 41, 8
HWB
357, 2%, 70%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.